Marketing 3.0: From Products to Customers to the Human Spirit


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Marketing 3.0: From Products to Customers to the Human Spirit
eBook Description

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers who in turn choose companies and products that meet the deeper needs for participation, creativity, community, and justice idealism.In Marketing 3.0 explains marketing manager guru Philip Kotler, why the future of marketing lies in creating products, services and company cultures that inspire include, and reflect the values ​​of target customers.Explains the future of marketing, most dealers put pastExamines companies that are ahead of the curve, such as SC JohnsonKotler market is one of the most recognized gurus, famous for his “4 P of Marketing” In the age of highly aware customers companies must demonstrate their relevance to customers at the Grundwerten. Marketing 3.0 is the unmatched guide at the door of the new tide sweeping


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